Serious Competition

Anyone who considers themselves a heavy cell phone user is well aware of the shortcomings of Mobile websites a.k.a Wap sites. There is no question that cell phones have come a very long way from being primarily a tool for phone calls to an all in one gadget that allows you to do pretty much anything you want from anywhere you want.
A fast growing trend is Mobile Marketing using the SMS technology a.k.a SMS Marketing. You can have promotions and coupons sent to your phone which will enable you to purchase items that appeal to you at a reduced price. Yes we have come a long way.
However, the biggest leap cell phones have taken took place over this last year with the introduction of cell phones like the Apple IPhone and the Nokia N95. The question is no longer what can you do with your phone, it is now what can’t you do with it? The Web is no longer a Mobile Web, rather a Web that is viewed on a mobile phone. The difference is huge. What we used to see when logging into the Web from our phones was a wap site or a mobile website. Now, on these new phones, we can view the Web the same way we view it at home on our desktop computers. Computers now need to offer consumers something new that cannot be achieved on cell phones if they want to survive the fierce technology world that they are a part of.