4 Myths of Agency – Client Relationships

Guest columnists Trisha Scudder is the author of today’s featured article on Talent Zoo titled The 4 Myths of Agency – Client Relationships. In her column, Scudder discusses the need for an agency to examine their beleifs and assumptions about their clients in order to generate a stronger, more productive and stable client-agency relationship. Scudder discusses four myths that are common misconceptions among agencies according to her. These include “This Client Will Be Different”, “Ad Agencies Know How to Communicate”, “The Client Can’t Hear What You Say About Them on the Way Back to the Agency” and “Relationships Are a 50/50 Proposition”. It is a very insightful piece and provides interesting reading.

Talent Zoo has gained a name for themselves as the leading site for Marketing, Advertising, Media and PR jobs. They have terrific on-staff writers and often feature top names in the industry as guest columnists. If you are in the field, this is a must site to keep up with.